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| The Future for the Internationalization of Chinese Home Appliance Enterprises |
( MS) – Hisense’s future development should continue to concentrate on high- end products, but meanwhile expand its business-to- business (B2B) assiduity, says Zhou Houjian, the president of the HisenseGroup.Hisense’s yearly profit from the transnational requests has exceeded$ 800 million, which marks a great achievement. But, the company has yet to put further plutocrat in its exploration and development in the B2B assiduity. Zhou Houjian points out that going overseas in the B2B assiduity is a clear strategy of the Group to deal with uncertain business pitfalls in thefuture.The Group now owns 54 overseas companies and services, 11 exploration and development institutions, 18 artificial premises and product bases. Over the history numerous times, Hisense has gone from a little-given brand to one of the most popular Chinese brands among transnational consumers and has come a truly transnationalbrand.As a matter of fact, Hisense Group’s plan to set bottom in the overseas B2B assiduity has long been clear. Since the morning of this time, in the periodic Canon Fair and the China Africa Economic & Trade Expo, the Group has debuted new lines of B2B products similar as color ultrasound bias, smart transportation results and marketable displaysolutions.The overseas deals of Hisense marketable display products, increased by further than 240 in the first 10 months of 2021. Hisense marketable displays can now be seen in the Parc des Tycoons colosseum in Paris, BP canvas gas station in UK, KFC caffs in Poland and the ice hockey arenas inNorway.In August of this time, Hisense Medical entered a big order of medical displays from South Africa, a corner in its overseas medical displaybusiness.Zhou says that coming time, going overseas will come an indeed more important strategic development direction for Hisense’s B2B assiduity, which showcases the Group’s resoluteness in artificial metamorphosis and elevation. The Group will give crucial support in terms of mortal and fiscal coffers. The acceleration of overseas B2B business expansion will beget Hisense technologies global influence
